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== Hostile Kids and HK Army == === Hostile Kids identity === The Hostile Kids community helped establish the visual identity associated with agg. The group developed within Southern California tournament paintball. Its style drew on influences outside traditional sporting uniforms. === Development of HK Army === [[HK Army]] was established as a commercial paintball brand in 2007. The company developed from the Hostile Kids community. Its early products included headwear and apparel. The company subsequently expanded into paintball equipment and accessories.[6] === Commercialisation === HK Army helped bring elements of agg culture into the commercial paintball market. Styles originally associated with particular players or groups became available through branded products. This allowed a wider audience to adopt the appearance. === Distinction between culture and brand === Agg should not be treated as a trademark or invention exclusively belonging to HK Army. The term was documented in paintball use before the company's 2007 establishment. Hostile Kids played an important role in popularising the term, but its broader linguistic origins predated the commercial brand.
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