Editing Redz Comfort Gear (section)

=== Early development ===

During the late 1990s, Redz expanded through tournament sponsorship, product demonstrations and direct marketing to competitive players.

The company exhibited at major tournaments, including the 1999 Skyball tournament held at Toronto's SkyDome.[6]

Contemporary reporting by [[WARPIG]] documented Hastings offering equipment sponsorships to successful teams at the event in exchange for promotional photographs and advertising opportunities.[2]

At the 1999 ZAP Amateur Open, Redz sponsored a promotional competition in which specially marked cases of paintballs contained certificates awarding complete Redz equipment packages to winning teams.[7]

These activities helped establish the brand within the American and international tournament paintball markets.