Editing Jeffrey Perlmutter (section)

=== Pursuit Marketing Inc. ===

Perlmutter and Freeman established [[Pursuit Marketing Inc.]] in 1982. The company was formally incorporated in Illinois in December 1983.[1]

The partners divided their responsibilities, with Perlmutter concentrating on marketing, branding and sales, while Freeman focused on manufacturing, distribution and sales.

Unlike the National Survival Game franchise model, PMI supplied equipment and consumables directly to independent paintball field operators without requiring exclusive territories or franchise agreements.

Working with the Benjamin Sheridan Air Rifle Company in Racine, Wisconsin, the partners arranged the development of the PG paintball pistol, which subsequently evolved into the [[PMI PGP]] pump-action marker.[1]

Perlmutter also helped establish PMI's relationship with pharmaceutical encapsulation manufacturer [[R. P. Scherer]], which produced water-soluble .68-calibre paintballs under the PMI Premium brand. These provided an alternative to the oil-based paintballs used in the sport's earliest years.

He additionally negotiated an arrangement to distribute Uvex protective eyewear for paintball use.[1]

PMI expanded its product range and distribution operations throughout the 1980s and 1990s, becoming a supplier of equipment and consumables to paintball fields, retailers and tournament organisers.