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=== Establishment and expansion === Warped Sportz was established in 1994 as a paintball business in Nebraska, United States.[1] The company expanded beyond local retail operations to develop an international presence in paintball equipment sales, custom marker manufacturing and branded merchandise. During the late 1990s and early 2000s, Warped Sportz operated a network of retail locations and authorised outlets. A contemporary listing in the [[WARPIG]] store directory identified the company's international headquarters at 1206 Avenue M, Kearney, Nebraska, in October 2002.[4] The company marketed itself as an action-sports retailer combining paintball equipment with skateboarding, clothing and other merchandise. In July 2002, Warped Sportz announced an authorised outlet programme, allowing independent paintball retailers to dedicate sections of their stores to Warped Sportz products and Avalanche merchandise. One of the first documented outlets was established through East Coast Paintball in Howell, New Jersey.[5]
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