Editing Jim Lively (section)

== Lively Productions ==

=== Tournament promotion ===

Lively established [[Lively Productions]] as the business associated with his tournament activities.

The organisation produced major events during the late 1980s and 1990s.

=== Partnership with Sam Caldwell ===

[[Sam Caldwell]] became an important collaborator.

Historical reporting identifies Lively and Caldwell as organisers of a national tournament series.

The two worked together on events including the International Masters and Music City Open.

=== National tournament circuit ===

Lively Productions promoted events at different locations across the United States.

These competitions helped establish a national calendar for competitive teams.

=== Manufacturer involvement ===

The events were supported by paintball manufacturers and distributors.

Sponsors provided equipment, merchandise and cash prizes.

=== PMI and RP Scherer ===

During 1991 and 1992, PMI and RP Scherer were major sponsors of the Lively tournament series.[4]

The companies' names appeared in tournament branding.

RP Scherer supplied paintballs for the events.

=== Prize money ===

Historical photographs and interviews document substantial tournament prizes.

A Paintball History retrospective records that PMI sponsored a $15,000 cash first-place prize at the 1992 Lively Masters.[4]

=== Tournament economics ===

The relationship between tournament promoters and equipment suppliers became an important issue during the early 1990s.

Exclusive paintball arrangements provided organisers with a source of revenue but could also increase costs for participating teams.