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== Push Paintball == Benini subsequently established Push Paintball, a manufacturer of paintball protective equipment and accessories. The business adopted the name of his earlier documentary project. According to the company's official history, Push Paintball was established in 2017, with the intention of developing equipment informed by the experience of professional players.[3] The Push Paintball trademark was filed in July 2015 and registered in November 2017, with Benini identified as its owner. The registration covered protective eyewear and paintball equipment.[17] One of the company's principal early products was the Push Unite goggle system, commercially available by 2017. The Unite range incorporated adjustable fit features, thermal lenses and other design elements intended for competitive paintball.[18] Push subsequently expanded its range to include additional goggle models, protective accessories, equipment bags and paintball markers.[19] Benini also worked with other former professional players and industry figures in developing the business, including [[Mikko Huttunen]], who joined Push in 2017 and contributed to its branding and marketing.[20]
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