Editing Sandana (section)

== History ==

=== Origins ===

Sandana originated in Southern California around 1990.

United States trademark records identify the first use of the Sandana name in August 1990, with commercial use recorded from January 1991.[1]

The original trademark application was filed on 15 March 1993 by Sandana, a partnership based in Murrieta, California.

The trademark covered clothing including headbands, bandanas, wrapping headwear, shirts, trousers and other garments.

Registration was granted on 8 February 1994 under registration number 1,819,994.[1]

The identities of the original partners and the precise circumstances of the brand's establishment have not been independently established.

=== Expansion during the 1990s ===

Sandana became associated with specialist clothing and headwear designed for paintball players.

Its headwraps incorporated patterned fabric, terry-cloth sweatbands and extended material covering the back of the head and neck.

The company also marketed paintball clothing under the Venomwear name.

At the 1996 [[Paintball World Cup]] in Florida, Sandana exhibited alongside established equipment manufacturers and tournament suppliers.

Contemporary reporting by [[WARPIG]] identified Rob Kerr at the Sandana trade stand and documented Venomwear clothing being worn by players during the tournament.[2]

The company's distinctive patterns became associated with tournament paintball fashion during the 1990s.

=== Venomwear ===

'''Venomwear''' was a related Sandana clothing range offering patterned paintball apparel.

The range included camouflage-inspired fabrics and distinctive printed designs.

WARPIG documented Venomwear products at the 1996 Paintball World Cup and subsequently described the company's camouflage patterns as established paintball fashion during the early 1990s.[2][3]

The Venomwear name remains in use for clothing and accessories marketed through Sandana's official website.[4]

=== Changes in trademark ownership ===

The original Sandana trademark registration was cancelled on 17 February 2001 following failure to submit the required declaration of continued use.[1]

A subsequent Sandana trademark application was filed on 13 February 2007 by '''Brian W. Boswell''' of Murrieta, California.

The registration covered headwear, trousers, T-shirts and other clothing. It was granted on 30 October 2007 and cancelled on 6 June 2014.[5]

The available trademark records establish Boswell's ownership of that registration but do not conclusively document the full ownership history of the original business.

=== Return in 2008 ===

Sandana returned to a prominent industry trade show during the 2008 PSP World Cup at Disney's Wide World of Sports in Florida.

WARPIG's contemporary coverage described the brand as returning after a period of reduced activity.

The company displayed headwraps and Venomwear camouflage products at the event.[3]

This establishes that Sandana was commercially active in 2008, although the available records do not establish the duration of its earlier hiatus.

=== Modern revival ===

The Sandana name entered a further period of commercial activity during the 2010s.

United States trademark records identify '''Marc Berolo''' as the registrant of the modern Sandana brand.

A trademark application filed on 5 January 2017 recorded first commercial use in September 2016.

The trademark was registered on 3 April 2018 under registration number 5,436,072.[6]

Additional Sandana trademarks covering paintball headwear and associated logos were registered to Berolo during 2019 and 2020.[7]

The Venomwear trademark was also registered to Berolo on 23 June 2020.[8]

These registrations establish the modern trademark arrangements but do not independently document the circumstances under which the earlier business or its intellectual property changed hands.

Sandana continues marketing products through its official website, including headbands, headwraps, clothing and accessories.