Editing PbFashion (section)

== History ==

=== Origins ===

pbFashion developed during the expansion of tournament paintball culture in the 2000s.

During this period, paintball apparel increasingly incorporated elements of skateboarding, streetwear, music and action-sports fashion.

Clothing brands and tournament teams used internet forums, photographs and promotional videos to reach players.

pbFashion operated within this developing market.

=== Brandon Fort ===

Brandon Fort was identified as the founder of pbFashion in a September 2010 report about the company's website relaunch.[1]

The report reproduced comments attributed to Fort concerning the brand's supporters and future activities.

The exact year in which Fort established the company has not been verified.

=== PBFashion.com tournament team ===

A team named '''PBFashion.com''' competed in PSP tournament paintball by 2005.

The official PBLeagues archive identifies the team as based in Chicago, Illinois.

Its home field was listed as Badlandz in Crete, Illinois.[3]

The team registered for the 2005 PSP World Cup on 7 September 2005.

The relationship between the tournament team's original ownership and the later apparel business requires further documentation.

=== Development of the brand ===

By 2010, pbFashion was operating as a recognisable paintball brand.

Its activities included apparel promotion and online marketing.

The company used promotional videos to connect its products with competitive paintball.

=== Website relaunch ===

On 27 September 2010, a contemporary paintball news report announced the release of a new pbFashion website.[1]

The report identified Brandon Fort as the company's founder.

Fort thanked supporters and indicated that upcoming activities would focus on the brand's audience.

The relaunch demonstrates that pbFashion was actively marketing itself in September 2010.